The allure of the colour redWhether red is your favourite colour or not, you can’t deny the allure and impact of this fiery shade. But, what exactly is the draw behind its vibrant hue? We’ve taken a closer look at why the colour red grabs our attention:

  •  Red is commonly associated with love and passion. No matter how much you adore the colour, you could easily get sick of the sight of it around Valentine’s Day, with the chocolate boxes and florists bursting with red goodies. This stems back to Greek mythology, where the red rose is represented in the story of the goddess of love, Aphrodite.
  • Equally, red is also the colour most associated with danger and violence, largely due to the fact that it’s the colour of blood. It is frequently used in warning signs as it’s pretty hard to miss. This may have begun in the Middle Ages, where red was worn to represent physical strength in war or painted on decor and ornaments to ward off evil.
  • Back in the 17th-Century in Europe, red was considered to be the colour of power. This is because at that time red dye was very expensive, which meant only the rich were able to wear it. It was also limited in availability which made it even more desirable and accessible only for the affluent.
  • To this day, dressing in red is seen as a sign of confidence as it attracts the eye. The boldness of the colour shows that you’re comfortable with standing out. If you want to draw the eye to a certain area, using red is an easy way of doing so. For instance, red lipstick can instantly enhance your lips and draw more attention to them.
  • The association of red with strength and power may also be one of the reasons why it is the most popular choice of colour for country flags. Around 75% of countries use it on their flags.
  • All of the emotions that red is associated with are intense, whether it is love or anger or aggression. Whether you love it or you hate it, you definitely can’t ignore it!

Interesting in finding out more about our pigment dispersions offering? You can arrange an appointment to visit us at Units 5 & 6 in the Bypass Park Estate, Sherburn-in-Elmet, Leeds, LS25 6EP. All you need to do to book an appointment is give us a call on 01977 685458, and our friendly team will be more than happy to help.